Visit South Main & Broadway.

Enjoy an experience, not just a transaction.


Alchemy Pops

Alchemy Pops is a gourmet frozen pop company focused on creating unique and unusual flavors with farm-fresh ingredients. Alchemy is the magical process of combination, creation and transformation.  They create transformative treats that makes you feel as great as they taste, made without artificial flavors, colors or preservatives. Serving seasonal flavors and year-round favorites, Alchemy Pops offers catering, delivery and event service to help your occasion POP!


The Greenhouse 817

The Greenhouse 817 creates bespoke designs for residential homes, commercial spaces, and weddings. Using a combination of fresh floral, cacti, and other unique specimens to create an unordinary take on floral design. Visit our retail shop for grab and go plants and arrangements, or contact us for custom needs.



LTO is more than a store. Welcome to a whole new kind of shopping experience. In the center of the 4eleven there is a new store that will have you craving more. Our furniture and decorative accessories are primed, timed, and designed just for you. Come discover new trends, sure to inspire, and old pieces that have stood the test of time. Collaborate with us to discover your style. Sit down with Jana at the FabLab and uncover a look that is all your own. We are selling stories. So, come on in, and be inspired by beauty.


Winton and  Waits 

Winton and Waits is a story-forward lifestyle brand providing a curated line of clothing, accessories and home goods, intentionally designed to tell a story and sold to create positive impact both in our community and around the globe. We are pleased to give our local customers the opportunity to plan in-store events!  Host a girls' night, fundraiser or other private shopping event.  Please email us at for more info!


RLV Winery

Rancho Loma Vineyards (RLV) winery comes to you directly from the heart of Texas with a new winery location, in the 4-Eleven. RLV specializes in grape varietals from Southern France, Spain and Italy and wine blends best highlighting the grapes of the Texas High Plains AVA. From its inaugural vintage in 2016, RLV has consistently produced award winning wines recognized at TexSom, Houston, and San Francisco wine competitions. RLV offers an array of rosé, white and red wines making your wine enjoyment exceptional no matter the occasion or event. Experience how special the taste of Texas can be.